Marketing Analytics
SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreWearables At Work, March 2015 [CHART]
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Read MoreEssential Data To Create Effective Visual Content, April 2015 [CHART]
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Read MoreTop Challenges Creating Effective Visual Content, April 2015 [CHART]
Marketers planned to spend 30.5% of their budgets on creating, producing and publishing visual content and materials.
Read MoreHow Do Google AdWords Work? [INFOGRAPHIC]
This infographic by Pulp Media explains how Google AdWords advertising works.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreMost Desired Marketing Team Changes, May 2015 [CHART]
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience.
Read MoreAverage Email Read Rates By Subject Line Length, May 2015 [CHART]
Email read rates: Consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago)…
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreEssential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
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