Marketing Analytics
Top Objectives For B2B Lead Generation, July 2015 [CHART]
B2B marketers want quality over quantity when it comes to lead generation.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreHow Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]
In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Read MoreTop Types Of Social Media Monitoring Tools, March 2015 [CHART]
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Read MoreTop Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreResearch Tools That Influence Marketers' Decisions, July 2015 [CHART]
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Read MoreOld School vs New Skool SEO [INFOGRAPHIC]
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Read MoreMarketers' Top Pain Points, June 2015 [CHART]
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
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