African Americans
Brand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
Read MorePinterest Demographics [TABLE]
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.
Read MoreInstagram Demographics [TABLE]
Some 26% of online adults use Instagram, up from 17% in late 2013.
Read MoreTwitter Demographics, 2013 & 2014 [TABLE]
Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.
Read MoreFacebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreUS Tablet Users By Race/Ethnicity, 2013-2018 [TABLE]
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.
Read MoreDaily Household Spending By Race/Ethnicity, December 2014 [CHART]
Daily Household Spending By Race/Ethnicity: Hispanics report $96 per day in discretionary spending.
Read MoreMillennial Voters Reliance On Mobile For News, October 2014 [CHART]
Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.
Read MoreTop Industries By African-American Media Spend, October 2014 [TABLE]
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
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