African Americans
Social Brand Advocate Demographics, February 2013 [TABLE]
Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).
Read MoreFacebook User Demographics [TABLE]
Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.
Read MoreTumblr User Demographics [TABLE]
Just 6% of online Americans use Tumblr.
Read MoreInstagram User Demographics [TABLE]
Thirteen percent of internet users are taking and sharing pictures with Instagram.
Read MorePinterest User Demographics [TABLE]
Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.
Read MoreTwitter User Demographics [TABLE]
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
Read MoreDemographics Of Social Networking Users [TABLE]
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Read MoreSelect Social Media User Demographics, February 2013 [CHART]
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Read MoreAmerican Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Read MoreAmericans By Ethnicity & Race, 2012 vs 2060 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.
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