African Americans Archives

Diversity In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

US Population Growth By Race Or Ethnicity

Chart: US Population Growth By Race/Ethnicity

The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.

Economic Effects Of COVID-19 By Race Or Ethnicity

One-in-four adults have had trouble paying their bills since the coronavirus outbreak started and a third have dipped into savings or retirement accounts to make ends meet.

Nonprofit Newsrooms Are Overwhelmingly White

Chart: Race/Ethnicity Of Nonprofit Newsrooms

More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks.

For-Fee Podcast Listeners

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

Demographics Of Coronavirus Impact On Small Businesses

From February to April this year, the US saw the number of Black, Latinx and Asian small-business owners decline 41%, 32% and 26%, respectively, according to a recent report from the National Bureau of Economic Research, citing US Census Bureau data.

Diversity In Ads: Effect On Purchase Decisions

While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.

Quiby Prospects Demographics

Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.

Constantly Online Demographics [CHART]

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.

Smart Speaker Owner Demographics [CHART]

Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.