Advertising
4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreConsumer Magazine Advertising Trends, 2013 [CHART]
Consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages.
Read MoreGlobal Online Travel Ad Revenues By Site, 2012 vs 2013 [TABLE]
Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreUS Mobile Search Advertising Growth By Device, Q4 2013 [CHART]
Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns.
Read MoreGlobal Mobile Banner Ad Interaction Rates, 2013 [TABLE]
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Read MoreGlobal Mobile Ad Click-Through Rates By Vertical, 2013 [CHART]
Mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively.
Read More2013 Top TV Advertising Brands By Category [TABLE]
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Read MoreGlobal Branded Video Views, Q3 2012-Q3 2013 [CHART]
Branded videos skyrocketed in viewership worldwide between the end of 2012 and 2013.
Read MoreGlobal Social Network Ad Spending Growth By Region, 2012-2015 [TABLE]
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
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