Advertising
Video Ad Metrics, October 2013 [CHART]
The three metrics most used among agency and brand professionals when buying digital video ads were impressions, clicks and completions.
Read MoreLocal Ad Sales Forecast, 2013 vs 2014 [CHART]
Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%.
Read MoreSmart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]
Email may account for upwards of 60% of smartphone conversions.
Read MoreGlobal Ad Spending Growth By Medium In 2014 [CHART]
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreUS Restaurant Ad Spending, 2012-Q3 2013 [CHART]
Ad spending in the US restaurant industry slowed in Q3 2013, when year-over-year ad investments in the sector dipped by 3.6% to $1.58 billion.
Read MoreSMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Read MoreOnline Video Ad Views, December 2011 – December 2013 [CHART]
Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record.
Read MoreTop 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read More