Advertising
Facebook Ad Placements [INFOGRAPHIC]
This infographic from Spiralytics illustrates the various Facebook advertisement placement options from the basics, to Instagram, to the Facebook Audience Network, to Instant Articles and Messenger.
Read MoreNative Advertising Share Of Budgets [CHART]
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
Read MoreVideo Ad Completion Rates By Device [CHART]
In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.
Read MoreAd Spending By Media Channel, 2020 [CHART]
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Read MoreSocial Video Ad Spending [CHART]
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Read MoreWhat Marketers Think Blockchain Will Solve [CHART]
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Read MorePinterest Advertising Revenue, 2016-2020 [CHART]
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Read MoreLive Video Streaming Ad Views [CHART]
Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from 31% the previous quarter and 24% in the year-earlier period.
Read MoreHoliday Social Media Marketing Trends [INFOGRAPHIC]
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
Read MoreHow Advertisers Are Using Artificial Intelligence [CHART]
There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology.
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