Advertising
Ad Performance Lifts From Top Audiences, Q4 2013 [CHART]
Targeting top audiences leads to a performance lift of 220%.
Read MoreUS Online Ad Spending Growth By Format, 2012-2017 [TABLE]
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Read MoreMedia Spend Channel Efficiency Comparison, 2013 [CHART]
Social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.
Read MoreUSA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreTop-Rated Radio Dayparts, February 2014 [CHART]
Some 92% of Americans aged 12 and older listen to the radio for 5 minutes or more during an average week between the hours of 6AM and midnight.
Read MoreAds People Most Ignore, February 2014 [CHART]
Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.
Read MoreOnline Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreEffectiveness Of TV Ads Featuring Celebrities, February 2014 [CHART]
Based on advertising data gathered from the beginning of January 2012 through October 2013, Ace Metrix found that in the aggregate, TV ads containing celebrities underperformed those without.
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