Advertising
US Restaurant Mobile Ad Features, Q4 2013 [TABLE]
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
Read MoreMobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreAttitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreFacebook Ad Spending vs User Share In North America & Asia-Pacific, February 2014 [CHART]
According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,
Read MoreCMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]
Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.
Read MoreMost Essential Mobile Tactics For Engagement, February 2014 [CHART]
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Read MoreImportance Of National vs Local Online Tactics, December 2013 [CHART]
While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.
Read MoreMost Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]
Videos focused around electronics products pulled in 365.0 million views.
Read MoreGlobal Branded Video Ad Views, Q4 2012-Q4 2013 [CHART]
Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.
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