Advertising
Suspicious US Web & Mobile Traffic In 2013 [CHART]
A remarkable 61% of US web activity was deemed suspicious during Q4 2013, solidly passing the majority threshold it first attained a quarter earlier.
Read MoreSources UK Online Shoppers Used To Research Products, December 2013 [CHART]
Only 10% of respondents consulted social networks when researching potential purchases.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read MoreTop Ways Companies Fail Aging Consumers, March 2014 [CHART]
51% said it is difficult to find advertising that reflects older consumers.
Read MoreOnline Video Ad View Growth By Content Genre, Q4 2013 [CHART]
Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%.
Read MoreConsumers’ Most Important Mobile Ad Elements, February 2014 [CHART]
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
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