Advertising Archives - Page 85 of 211

New Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]

Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.

Last year, global mobile ad spending increased 105.0% to total $17.96 billion.

Casual dining tops the list this year, taking the top spot from Appliances.

One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.

Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.

According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.

Q4 2013 marks the 15th consecutive quarter of year-over-year revenue growth, with restaurants (+11%) the fastest-growing category.

The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.

Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.