Advertising
US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreAd Pros Who Have Used Twitter Ads For Social TV, December 2013 [CHART]
22% of US advertising professionals said they’d bought Twitter ads in conjunction with a TV ad campaign.
Read MoreTwitter's Global Ad Revenues, 2012-2016 [CHART]
Twitter showed in 2013 that its ad business is growing fast.
Read MoreMobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]
About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.
Read MoreUS News Media Revenue Sources In 2013 [CHART]
The US news industry generates somewhere between $63 and $65 billion in annual revenues compared to Google’s $58 billion revenues.
Read MoreUS Marketers' Perception Of Marketing's Role, March 2014 [CHART]
The vast majority of marketers believe that marketing is undergoing a revolution.
Read MoreTop Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreChange In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreUS Ad Spending Trends By Advertiser Size, 2013 [CHART]
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion.
Read MoreFacebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog
David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.
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