Advertising
US Radio Ad Revenues, 2006-2018 [CHART]
BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations.
Read MoreOnline Ad Spending In Spain, 2011-2017 [CHART]
The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion.
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read MoreOnline Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Read MoreThe Mobile Advertising User Experience
Many advertisers are unprepared to take advantage of mobile because they fail to appreciate the importance of the mobile advertising user experience.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreReasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]
More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
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