Advertising
Generation X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreHow Brands Build Distrust Online [CHART]
Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.
Read MoreDigital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Read MoreMobile App Install Fraud Rate [CHART]
Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
Read MoreTop Content Distribution Channels [CHART]
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Read MoreFull-Length Video Discovery [CHART]
This year one-third of survey respondents ages 13 and older said they use social media websites and apps to discover new movies, TV shows or other full-length video content.
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
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