Advertising
US Travel Industry Online Ad Spending, 2012-2018 [CHART]
In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.
Read MoreUS CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]
CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.
Read MoreUS CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]
US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.
Read MoreUS CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]
US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreUS Radio Revenues, Q1 2014 [CHART]
Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read MoreTargeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
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