Advertising
US Retail Online Ad Spending, 2012-2018 [CHART]
The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.
Read MoreUS Financial Services Online Ad Spending By Objective, 2014 [CHART]
In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.
Read MoreUS Financial Services Online Ad Spending, 2012-2018 [CHART]
Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.
Read MoreUS Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Media & Entertainment Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreMobile Ad Viewability & Engagement Among Executives [CHART]
58 percent of executives said desktop ads were more memorable.
Read MoreUS Travel Industry Online Ad Spending By Channel, 2014 [CHART]
Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.
Read MoreUS Travel Industry Online Ad Spending By Objective, 2014 [CHART]
Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.
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