Advertising
Attitudes Of American Pinterest Users Toward Promoted Pins, March 2014 [VIDEO]
Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.
Read MoreWestern European Online Ad Spending By Country, 2012-2018 [TABLE]
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Read MoreTop 10 European Countries By Online Ad Revenues, 2013 [CHART]
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
Read MoreUS Telecoms Online Ad Spending, 2012-2018 [CHART]
One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreUS vs UK Video Ad View Share By Length, Q1 2014 [CHART]
25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.
Read MoreUS vs UK Video Ad View Share By Device, Q1 2014 [CHART]
Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.
Read MorePrimary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]
53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.
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