Advertising
US Mobile Search Ad Spending, 2012-2018 [CHART]
Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion.
Read MoreInfluences Over Completing Purchases, June 2014 [CHART]
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
Read MoreConsumer Attitudes Toward Personalized Ads, June 2014 [CHART]
Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.
Read MoreTopics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]
Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.
Read MoreGoPro Shark Attack & Twitter Relationship Surveys [VIDEO]
Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.
Read MoreTV Viewers' Ad-Skipping Behavior, June 2014 [CHART]
Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.
Read MoreGlobal Programmatic Ad Pricing Trends, 2013 vs 2014 [CHART]
Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014.
Read MoreDifferences Between Canada's Spam Law & CAN-SPAM [INFOGRAPHIC]
This infographic illustrates the differences between Canada’s Anti-Spam Legislation and the US CAN-SPAM law.
Read MoreDoes Canada's Anti-Spam Law Affect Email Marketers? [INFOGRAPHIC]
This infographic about Canada’s anti-spam legislation–which starts July 1–helps identify if it affects your email marketing.
Read MoreClients' Concern With Media Agency Transparency, May 2014 [CHART]
46% of client-side marketers have concerns about the levels of transparency that exist between them and their media agencies.
Read More