Advertising
Types Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreSenior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]
Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.
Read MoreUS Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreB2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Read MoreTop Online Marketing Channels For Local Businesses, June 2014 [TABLE]
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Read MoreMarketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]
Marketers are often quite dismissive of the TV ad opportunity.
Read MoreUK Mobile Users Who Have Favorable Reactions To Advertising, March 2014 [TABLE]
eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.
Read MoreUS Online Video Ad Spending, 2012-2018 [CHART]
Online video advertising will make up nearly 12% of all digital ad spending in the US this year.
Read MoreOnline Video Ad Performance By Age, Q1 2014 [CHART]
Older viewers were more likely to click on video ads than their younger counterparts in Q1.
Read MoreUS Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]
Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.
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