Advertising Archives - Page 66 of 211

Global Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

Online Advertising's Ability To Deliver On Branding Promise, June 2014 [CHART]

By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.

Online Ad Impressions & Actions, Q1 2014 [CHART]

The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.

US Online Video Ad Spending By Device, 2012-2018 [CHART]

Online video remains well ahead of ad investments in video programming on smartphones and tablets—for the time being.

US TV vs. Online Ad Spending Increases, 2012-2018 [CHART]

Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year.

US TV vs. Online Video Ad Spending, 2012-2018 [TABLE]

Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.

US Online Ad Revenues By Channel, 2013-2018 [CHART]

Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.

US Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]

TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.

Marketing & The 2014 World Cup [INFOGRAPHIC]

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

US Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]

US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.