Advertising
Marketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Read MoreSearch Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreUS Ad Spend Growth By Medium, 2013 vs 2014 [CHART]
Digital media advertising grew to be larger than national TV ad spend last year.
Read MoreProgrammatic Display Ad Spending Worldwide, 2017 [CHART]
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Read MoreShare Of Programmatically Sold Advertising In Netherlands, February 2014 [CHART]
Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.
Read MoreTypes Of Programmatic Advertising In The Netherlands, February 2014 [CHART]
89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.
Read MoreGlobal Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.
Read MoreUS Online Video Ad Spending Forecast, Desktop vs Mobile, 2014-2018 [CHART]
Marketers will spend more than $1.4 billion on mobile video ads this year, or close to one-quarter of total digital video ad spending.
Read MoreQ1 US Online Ad Revenues, 1996-2014 [CHART]
The Q1 mark of $11.6 billion is a new first-quarter peak in online advertising revenues.
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