Advertising
LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreConsumer Attitudes Toward Ads, June 2014 [CHART]
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreLevels Of Suspicious US Web & Mobile Traffic, Q1 2013 – Q1 2014 [CHART]
Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read MoreWhy Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Read MoreBusiness Executives Who Pay For Online News By Industry, March 2014 [CHART]
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
Read MoreObstacles To Native Advertising Success, June 2014 [CHART]
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreGlobal Facebook Ad Revenues, 2012-2016 [CHART]
eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.
Read More