Advertising
Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]
43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.
Read MoreBiggest Challenges In Managing Rights & Royalties For Commercials, April 2014 [CHART]
US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.
Read MoreChannels Senior Ad Execs Expect Will Grow [CHART]
US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.
Read MoreTop Benefits Of Online Tune-In Advertising, June 2014 [CHART]
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
Read MoreUse Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreTV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreTrust in Sponsored Content, July 2014 [CHART]
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
Read MoreUS Free-Standing Inserts Value, H1 2014 [CHART]
158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period.
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