Advertising
Product Listing Ads' Share Of Google Paid Clicks, Q2 2012-Q2 2014 [CHART]
Retailers quickly embraced Product Listing Ads to drive eCommerce sales.
Read MoreDegree Of Programmatic Audience Engagement, July 2014 [CHART]
A majority of US and US-based advertisers, publishers and global technology and service are pursuing data-driven programmatic approaches to audience engagement in markets outside the US.
Read MoreBinge TV Viewers' Attitudes Toward Watching Ads, May 2014 [CHART]
Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreFacebook Active Mobile Monthly Users & Ad Revenues, Q3 2012 – Q2 2014 [CHART]
Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion.
Read MoreGlobal Share Of Facebook Advertising By Device, Q2 2013-Q2 2014 [CHART]
After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.
Read MoreGlobal Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]
In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.
Read MoreFacebook Advertising Options [INFOGRAPHIC]
In this infographic by Qwaya illustrates the options for building a target audience on Facebook.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read MoreSearch Advertising Trends, Q2 2014 [TABLE]
Various sources were in agreement that US paid search spending grew in Q2.
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