Advertising
Receptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MorePaid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.
Read MorePercent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreUse Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]
Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreMarketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreUS Product Listing Ad Metrics Growth, Q4 2013 [CHART]
Product Listing Ads appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks.
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