Advertising
Top Challenges Of Programmatic Ad Buying & Selling, June 2014 [CHART]
Transparency was a problem for 72% of brand executives and nearly as many agency executives.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreGlobal Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreTop Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Read MoreMobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Read MorePromoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Read MoreUse Of Twitter Ad Formats, 2013 & 2014 [CHART]
Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreUse Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
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