Advertising
B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MoreMobile Ad Response By Gender, August 2014 [CHART]
Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreSilent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]
6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.
Read MoreUS Radio Revenue Trends, Q1-Q2 2014 [CHART]
Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues.
Read MoreWhy People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreOnline Video Ad View Share By Content Length & Device, Q2 2014 [CHART]
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.
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