Advertising
Importance Of Offering Traditional TV & Online Video Multiplatform Package, April 2014 [CHART]
Enthusiasm for cross-platform video buying, particularly the ability to bridge digital video and TV, is high.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
Read MoreMobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreClients’ Advertising Interests By Channel, According To Media Buyers [CHART]
A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreTop Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreMedia Spend Channel Efficiency, Q2 2014 [CHART]
The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Read MoreUS Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.
Read MoreVikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets
Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.
Read MoreB2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
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