Advertising
Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
Read MoreSocial Network Advertising Conversion Rates, Q1 2014 [CHART]
Even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.
Read MoreOnline Share Of Sales By Company Type, September 2014 [CHART]
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreCMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreHow Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]
The percentage of small businesses with websites had risen just slightly over the past few years.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreLocal Advertising Forecast By Advertiser Type, 2015-2019 [CHART]
SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.
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