Advertising
Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreMicrosoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
Read MoreUS Online Display Ad Spending Share By Format, 2013-2018 [CHART]
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Read MoreUS Video Ad Spending, 2013-2018 [CHART]
US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.
Read MoreYouTube Net Ad Revenues, 2013-2016 [CHART]
YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSingle Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
Read MoreMarketing Strategies That Produce Viral Content [INFOGRAPHIC]
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
Read MoreGoogle Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
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