Advertising
Search Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]
Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreHow Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreForecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Read MoreShare Of Clicks By Search Ad Position & Device, September 2014 [CHART]
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreB2B Media Revenues, Q1-Q2 2014 [CHART]
B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion.
Read MoreMost Effective & Difficult Online Marketing Tactics, September 2014 [CHART]
Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.
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