Advertising
How People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreGlobal Video Ad Shares By Social Channel, November 2014 [CHART]
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Read MoreHow Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Read MoreUS SMBs Who Have Advertised On Facebook, July 2014 [CHART]
20% of US small and medium-sized businesses have advertised on Facebook.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreAdvertising Cost Per App Install By Country & OS, Q3 2014 [CHART]
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
Read MoreTop Advertising Retargeting Challenges, September 2014 [CHART]
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
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