Advertising Archives - Page 48 of 211

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.

More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises.

Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.

Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.

At 59.4%, Facebook accounts for the most video shares globally among the social networks.