Advertising
American Publishers Who Offer Native Advertising, June 2014 [CHART]
US native ad spending came in at $1.3 billion in 2013 and expected this to rise drastically through 2018, when it would reach $9.4 billion.
Read MoreGrowth In Authenticated Viewing, 2013-2014 [CHART]
46% of all ad views on long-form and live content came from behind authentication walls in Q3.
Read MoreVideo Ad Completion Rates, Q3 2014 [CHART]
While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.
Read MoreTop Industries By African-American Media Spend, October 2014 [TABLE]
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
Read MoreUS Radio Revenues, Q3 & YTD 2014 [CHART]
US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreEffect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
Read MoreMobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Read MoreConsumer Attitudes Toward Email Marketing, September 2014 [CHART]
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
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