Advertising
Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
Read MoreMobile In-App Ad Monetization By Day Of The Week, Q3 2014 [CHART]
The highest click-through rates and eCPMs for in-app ads were on Thursdays and Fridays.
Read MoreFemales' Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]
A slight majority of women have bought a product because they liked how the brand and its advertising portray women.
Read MoreYouTube Net US Video Ad Revenues, 2013-2016 [CHART]
In the US alone, video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.
Read MoreUS Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]
eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.
Read MoreUS Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Read MoreIncentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.
Read MoreMobile Ad Engagement, October 2014 [TABLE]
While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.
Read MorePreference For Free vs. Paid Mobile Apps, October 2014 [TABLE]
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
Read MoreMedia Buyers' Top Priorities When Evaluating Native Advertising, May 2014 [CHART]
Among US media buyers polled in May 2014, 73% employed native advertising.
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