Advertising
How People Discover Information Online, December 2014 [CHART]
Organic search remains the leading method by which US adults find online information and websites.
Read MoreConsumers' Ratings Of Professional Honesty & Ethics, December 2014 [CHART]
Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
Read MoreUS Online Ad Revenue, 2005-2014 [CHART]
Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreMobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read More