Advertising
Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreAd Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Read MoreAd Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MorePersonalization's Effect On ROI, December 2014 [CHART]
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read MorePrimary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]
31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
Read MoreOnline Video Ad View Share By Device & Duration, Q3 2014 [CHART]
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Read MoreReasons People Become Loyal To Brands, November 2014 [CHART]
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
Read MoreTop Drivers of Online Brand Ad Spending, December 2014 [CHART]
Marketers are shifting their digital campaigns from direct response to brand advertising.
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