Advertising
Millennials' Most Memorable TV Commercials For 2014 [TABLE]
Fast food and QSR ads performed well with Millennials (18-33) last year.
Read MoreTop Mobile Website Access Methods, January 2015 [CHART]
Mobile app consumption relative to the mobile web may be overstated.
Read MoreMarketing Benefits Of YouTube [INFOGRAPHIC]
This infographic from BrandOmni illustrates the many benefits of using YouTube for marketing.
Read MorePrimary Quality Concerns When Buying Programmatic Ads, November 2014 [CHART]
US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
Read MoreTop Media Quality Indicators, November 2014 [CHART]
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.
Read MoreBest SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreBiggest Multiscreen Campaign Challenges, Q2 2014 [CHART]
54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.
Read MoreTop Advertising Cross-Platform Packages, April 2014 [CHART]
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
Read MoreMcDonald's Archenemies: Mickey D's vs Chipotle?
McDonald’s appears to be getting a jump start on Valentine’s Day with their cute new commercial, Archenemies.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
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