Advertising
B2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
Read MoreWhere SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Read MoreSuper Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreAutomotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreWhat Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Read MoreFacebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]
Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.
Read MoreGlobal Daily Share Of Search Ad Clicks, Q4 2014 [CHART]
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.
Read MoreUS TV Ad Spending, 2013-2018 [CHART]
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
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