Advertising
Dove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
Read MoreMost Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
Read MoreCost Per Minute Viewed Of Video Ads, 2014 [TABLE]
The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.
Read MoreMobile App Monetization Models, 2013 vs 2014 [CHART]
In-app advertising models grew in popularity between November 2013 and November 2014.
Read MoreUS Mobile Ad Spending, Local vs National, 2014-2019 [CHART]
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Read MoreFacebook For Email List Building [INFOGRAPHIC]
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Read MoreJon Stewart's Media Legacy
Jon Stewart’s media legacy goes well beyond the countless comedians’ careers he helped launch.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Read MoreMobile Advertising Monetization By OS, 2011-2014 [CHART]
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
Read MoreB2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
Read More