Advertising
Google AdWords 101 [INFOGRAPHIC]
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
Read MoreThe History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
Read MoreTop Social Video Ad Metrics, December 2014 [CHART]
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreTop 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]
The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.
Read MoreFacebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreBrand Awareness Of AdChoices, March 2015 [CHART]
74% were not familiar with the campaign supporting AdChoices brand awareness.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
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