Advertising
Chief Digital Officers By Industry, 2014 [CHART]
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Read MoreHow Often People Check Email, August 2015 [CHART]
A significant share of consumers are actively checking their email accounts throughout the day.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MoreAgency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Read MoreWhere People Find Mobile Videos, June 2015 [CHART]
Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.
Read MoreGlobal Daily Media Consumption Time, 2010-2017 [CHART]
Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,
Read MoreHow Do Google AdWords Work? [INFOGRAPHIC]
This infographic by Pulp Media explains how Google AdWords advertising works.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read More