Advertising
US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreUS National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Read MoreUS Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreMascots In Pharmaceutical Commercials
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Read MoreMale Millennials' Emotional Responses To Video Ads, September 2015 [CHART]
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Read MoreTop Factors Important To Future Of SEO, August 2015 [CHART]
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
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