Advertising
Most Expensive Broadcast TV Advertising Rates, October 2015 [CHART]
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
Read MoreMarketers' Definition Of The Visual Web, September 2015 [CHART]
The visual web is many things to many people—and marketers.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreConsumer Attitudes Toward Primetime TV Ads, 2004-2015 [CHART]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Read MoreDesktop Ad-Blocking Rates By Country, June 2015 [CHART]
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreActions Prompted By Broadcast Commercials, July 2015 [CHART]
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
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