Advertising
Most Effective Types Of Email Campaigns [CHART]
The most commonly used email campaign types aren’t always the most effective.
Read MoreTop New App Discovery Methods [CHART]
App store search accounts for more than 67% of actual new app discovery.
Read MoreChannels Marketers Plan To Use For Video Advertising [CHART]
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Read MoreAttitudes Toward Political TV & Online Ads [CHART]
The presidential campaigns have had the most variation in ads served.
Read MorePolitical Ad Impressions By Device & Campaign Type [CHART]
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Read MoreTop Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Read MoreDonald Trump's Banner Advertising
Donald Trump’s banner advertising campaign to solicit donors is stunning for its lack of sophistication.
Read MoreSelena Gomez' Social Media Value [INFOGRAPHIC]
![Selena Gomez Social Media Value [INFOGRAPHIC]](https://e-strategy.com/wp-content/uploads/2016/07/Selena-Gomez-Social-Media-Value-INFOGRAPHIC-414x1024.png)
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
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