Advertising
LinkedIn Advertising [INFOGRAPHIC]
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreHow Marketers Use Data For Insights [TABLE]
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Read MoreConcern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreHow Magazines Produce Native Ads [CHART]
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
Read MoreMillennials' Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreB2B AdWords ROI For 6 Industries [CHART]
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
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