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Top B2B Marketing Channels [CHART]

Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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How People Find Their Favorite TV Shows

Chart: How People Find Their Favorite TV Shows

Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.

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Billboard Eyetracking [HEATMAP]

Billboard Eyetracking Heatmap

This heatmap tracks what viewers of this German billboard focus on.

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Why American Mothers Love Their Brands [CHART]

Chart: Why American Mothers Love Their Brands

For most American mothers, brand loyalty is all about quality and consistency.

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How Brand Marketers Measure Video Advertising Performance [CHART]

Chart: Measuing Video Advertising Performance

71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.

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Top B2B Social Media Advertising Platforms [CHART]

Chart: B2B Social Media Advertising Channels

More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.

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Ad Formats Preferred By SMBs [CHART]

Chart: Primary Ad Formats fo SMBs

More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.

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Millennials Who Use Ad Blockers [CHART]

Chart: Millennials Who Use Ad Blockers

Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.

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The Perfect Mobile Ad [CHART]

Chart: Perfect Mobile Ad

More than a third of consumers said they wanted to be able to easily share a mobile ad.

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What Viewers Associate With Super Bowl Ads [CHART]

Chart: Super Bow Ads Associations

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

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