Advertising
Total Media Ad Spending In The United Kingdom, 2010-2016 [CHART]
Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreOnline Video Ad Views, January-June 2012 [CHART]
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MorePost-Ad Actions Of Connected TV Users [CHART]
38% of viewers visited a website mentioned in a connected TV ad.
Read MoreSEM + SEO [PRESENTATION]
Perfomics has shared their OneSearch Synergy presentation on the cumulative and powerful effect of combining search engine advertising and search engine optimization.
Read MoreData Collection By Channel [CHART]
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
Read MoreData Targeting By Advertisers & Agencies [CHART]
An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.
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