Advertising
Mobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreAd Spending Growth In Eastern Europe, 2010-2016 [CHART]
eMarketer estimates that total media ad spending in Russia increased 20.5% in 2011, up from 16% in 2010. In 2012, continued growth is forecast at 15%.
Read MoreGoogle Introduces Congressional District Ad Targeting [MAP]
Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.
Read MoreFacebook Mobile vs Web Ads By Device [CHART]
Online eye tracking study firm EyeTrackShop found in July that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower.
Read MoreGlobal Media Ad Spending By Region, 2010-2016 [TABLE]
Ad spending in China will reach nearly $53B next year, surpassing total spending in Japan for the first time.
Read MoreFactors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreThe Revenue Of Social Sites [INFOGRAPHIC]
USBundles.com created this infographic to illustrate how social media sites make money.
Read MoreUS Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MorePopular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read More